Framing sustainability

Like everyone, I have moments where I lack motivation. This morning was one of those mornings…I was tired, it was raining, a car nearly ran into me on the way to work. 

I thought it might be nice to post some inspiration for those days when I lose track of why I love to live sustainably.

I was reading an article on The Fifth Estate the other day which really resonated with my views on sustainability. The last two paragraphs especially:

Perhaps it’s time to reframe the conversation. Sustainability is not about “cutting pollution”, but improving access to fresh air and clean water. It’s not about “minimising energy consumption” but about having more money to spend on things other than utility bills. And it’s not about “reducing motor-vehicle dependence” but about gaining a healthy, active lifestyle.

We all want health, happiness and harmony. That’s the aim of sustainability – and that’s the message we need to sell – the gain, in efficiency, in health, in productivity and in resilience, is so much more attractive than the pain.

– Romilly Madew, Green Building Council of Australia

Sometimes in the deluge of negative news around the cost of cutting pollution or the challenges of integrating new technologies, I find I can lose sight of the bigger picture. It’s bits of inspiration like this that remind me why I love sustainability.

If you are in the mood for some more inspiration, check out this video. When I told my sister I had a blog about sustainability, she said I should write about it. It is a few years old, so apologies if you have already seen it. It is advertising, but at the same time, it makes me very happy.

I’d love to know what some of your sources of sustainability inspiration are. Let me know in the comments!

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